For food vendors, the Austin City Limits Music Festival is Christmas come early.
Austin Business Journal Editor Colin Pope said local restaurants and mobile food vendors bank on big business every year when the fest rolls around.
The Mighty Cone, a popular food trailer on South Congress, started out as just a temporary vendor for the festival. The eatery became so popular it's now a full-time South Austin staple.
Find out more in this edition of “Business Now.” Watch the video to check it out.