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Time Warner Cable News' Russell Wilde is Wilde About Texas. Join Russell each Thursday as he travels throughout the state visiting the people and places that make Texas unique. Do you have an idea for our next Wilde About Texas? Send it to us by clicking here.

Fruitcakes Make a Comeback at Collin Street Bakery

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TWC News: Fruitcakes Make a Comeback at Collin Street Bakery
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The Collin Street Bakery has enough goodies to put you firmly on Santa's nice list. For close to 120 years, the bakery has been cranking out a variety of products to keep their customers coming back. 

“We’re a full-service bakery. We make everything under the sun," the bakery's Hayden Crawford said.

But what they're famous for has been the brunt of numerous holiday punchlines: fruitcakes.

“It’s a wonderful amalgam of nuts and fruit all held together a little bit of flour and honey," Crawford said.

The bakery says the stigma that surrounds the fruitcake is slowly beginning to crumble. 

“Now we’re starting to see a resurgence in fruitcakes," Crawford said. "It’s a home-and-hearth product. It reminds them of their grandmother."

This year, the bakery will cook tons of once maligned fruit and nut dessert.

“We can crank out up to 20,000 cakes a day, hand-decorated," Crawford said. "We’ll sell a million cakes this year and we’ll probably sell 800,000 of those in the month leading up to Christmas.”

The bakery has grown to include shops along the highways in several Texas towns, but much of their business comes from mail-order customers.

“We ship them to all 50 states and 200 foreign countries," Crawford said. "We’ve been all over the world.”

Even with the decades of success and numerous awards and recognition, the Collin Street Bakery is still winning over customers one bite at a time.

“They know they don’t like it until they taste it, and then they say, 'I’ve got to buy one,'" Crawford said.

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