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Customers, competitors react to Round Rock's new In-N-Out Burger

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TWC News: Customers, competitors react to Round Rock's new In-N-Out Burger
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World famous California hamburger chain In-N-Out Burger opened a new location in Round Rock Tuesday.

As the first location in Central Texas, the new In-N-Out will allow customers a much easier way to satisfy their addiction. Larry Sherwood said he's been hooked on In-N-Out since his first bite in the 90s

”Now I don’t have to fly to L.A. or Dallas to get my In-N-Out fix,” he said.

Karen Brewster-Clanton moved here from California and said she’s been not-so-patiently waiting for In-N-Out ever since.

"I’ve been telling my job, my boss and everybody just, ‘Get ready – you’re going to taste the best burger in town,’” Brewster said.

Across the street, In-N-Out's Austin-based burger-selling neighbors aren't worried about the new out-of-state competition.

“They are a great California based drive-thru fast food restaurant with a really good California-style burger,” Gini Quiroz of Mighty Fine Burgers said.

Mighty Fine said they know people will want to see what all fuss is about, but expects its customers to stay loyal.

“We specialize in a classic Texas burger,” Quiroz said. “You’re talking about a big, juicy, half-pound burger with simple ingredients that are fresh.”

Mighty Fine isn't the only Austin-based hamburger joint welcoming In-N-Out.

P. Terry's is preparing to open its eighth Austin location. The company said its focus on fresh local ingredients is what sets its hamburger apart.

“I think it’s the perfect sandwich," P. Terry’s founder Patrick Terry said. "It’s a hot sandwich with hot meat. It’s easy to eat. You can make it the way you like it."

For the In-N-Out faithful who have waited for that first bite, their new favorite has officially arrived.

“You have to have one or you won't understand,” customer Don Dahl said.

The Round Rock location is off Interstate 35, just past Highway 45, near the outlet mall.

Two more locations are planned in the area – one in North Austin near I-35 and Airport Boulevard and another in Cedar Park.

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