The South by Southwest conference is just around the corner, and this year, city officials say they will enforce code and permit ordinances more strictly than ever before.
It’s something that will impact Carmen Valera, whose family started the Tamale House restaurants.
"Our family has been in the restaurant business since 1958, so we know our way around that," she said.
Valera is hoping to do something special for SXSW this year. Like dozens of other party and event planners, she headed to the city's informational meeting Wednesday about special permits for some answers.
"It does seem like a lot, a lot of hoops to run through and hitting your deadlines," Valera said. "From people wanting to throw a party in their backyard, to doing something in a warehouse, to doing something like me in a space that already has a license, but learning what you can and can't do."
This year, city staff says permit regulations will be strictly enforced, but they don't want to discourage the festivities.
"The city is concerned about a number of activities that have been going on in past years of un-permitted events and we'll be increasing our enforcement," Frances Hargrove, Manager of the Office of Special Events, said.
That's why they've gathered all the involved departments for a one-stop permit shop to help guide event planners through the process.
"We work in a store downtown and we're planning on having a small event during SXSW, and so we just wanted to make sure we had all our permits," Hilary Bilhtimer with Brown Helm Boot Company said.
Under city ordinances, any gathering of more than 50 people could need permits no matter where the event is held.
City staff also says in some cases, posting party information on social media sites like Facebook and Twitter could result in permit requirements.