You may not give them a second thought, but for someone who hasn't had a new pair of socks in months, it’s an item that could top any wish list.
Sock maker MitScoots donates a brand new pair of socks to a person in need every time someone buys a pair.
However, they do more than just help those in need keep their feet warm, they also employ the same people they help. The company pays more than minimum wage, and gives an opportunity for homeless people to get back on their feet.
"We wanted to try to create a system that can help people help themselves," co-founder Tim Scott said. "I want to hire as many people as I can find. I will give a job to anybody who's willing to work and earn a pay."
The model doesn't seem profitable, and so far it hasn't been, but from the get-go their mission and goal has been to help.
"Instead of thinking 'How do we give back?' later on, from the origin of our company we can always be doing what's right for not just us, but hopefully the community, and someone else who's of lesser standpoint," Scott said.
So far, after launching less than one month ago, MitScoots has hired five employees on a rotating schedule, sold about 300 pairs of socks and given away about 700 pairs.