An image can speak a thousand words, especially during a political campaign.
There’s one poster that is catching attention at the Democratic National Convention in Charlotte N.C., and it’s not of President Barack Obama. It’s a poster featuring two Democratic darlings straight from the Lone Star State—the Castro brothers.
San Antonio Mayor Julian Castro made history Tuesday when he became the first Latino to give a keynote address at the DNC.
Julian’s twin brother, State Rep. Joaquin Castro, is also making waves as a candidate for U.S. Congress.
Now, a poster of the dynamic duo, made by Austin designer Ruben Cubillos of Brisa Communications, is helping the Castro brothers gain even more political steam in Charlotte.
"We have to bring our magic and join it with their magic, to move mountains, move people to action," Cubillos said.
Paul Saldana with Brisa Communications says both political parties are pushing for the Latino vote, but here in Texas, locals already see Julian doing big things.
"Already a rising political star here in Texas, there's speculation he may run for governor, but folks are also pegging him as the first Latino presidential candidate in the future," Saldana said.
Cubillos says the poster he created is more than just an image, it's a symbol of the American dream.
"I could be Picasso here, there's a sentiment behind it that's more important than the art itself,” he said. “It just so happens that this is a vehicle that will explain that and hold that sentiment for years to come."
However, Cubillos says it’s a sentiment lost if Americans don’t exercise their right to vote.
"All of these speeches, all of this money, all of this whole year, means nothing if you sit there and say, ‘Para que? [or] What for?’ Well, you know what it’s for, it’s for the future," he said.
Cubillos is also credited with creating Latina sensation Selena's iconic signature, but the Castro brother's poster is his biggest accomplishment.
He's also designed campaign posters for Mayor Lee Leffingwell and Council Member Mike Martinez.