With the close of the Republican National Convention in Tampa, Fla., local Hispanics are speaking out, saying their vote is only influenced by a candidate's "substance," not by political affiliation.
Republican advisors are seeking a 38 percent Latino vote to win the White House for the Romney/Ryan ticket come November.
"You really don't know who to believe anymore, that's the problem,” Juan De Anda said. "Everybody makes promises, you know from day one."
De Anda runs Deanda Trucking with his son Javier.
"I'm looking for who is going to speak about social security in the long run," Javier said.
“As a business man, that’s what's going to make a difference for me in the long run."
Regina Estrada, co-owner of Joe’s Bakery and Mexican Food in East Austin, told YNN that health care and education are at the top of her list of concerns.
She thought the Republican Nation Convention over the past week carried little substance and her criticism went beyond the GOP.
"I don't think they work well together to come up with the best solution,” Estrada said. “I think they both have great ideas—the Democrats and the Republicans—but I feel they really need to mesh them together."
In the meantime, expect Romney's campaign to work to seal an uncertain deal on Latino voters.
Recent polls suggest President Obama carries a 2-1 Latino vote advantage over his challenger. Hispanics in the past have historically voted Democrat.