Ever wonder the story behind those specialty license plates you see on the road?
Austin Business Journal Editor Colin Pope said while the vanity plates are produced by a private company, they still generate revenue for the state.
My Plates LLC, based right here in Austin, is a 32-person company under contract with the Texas Department of Public Safety.
My Plates is on track to generate $25 million for the state over five years. Find out more in this edition of “Business Now” in the video above.