Chad Auler is the president and founder of Deep Eddy Vodka which just opened a new distillery in Dripping Springs.
"You can make vodka out of basically any starch," Auler said. "It's actually made from grapes, from rye, from a lot of different things."
Auler says most people that say they don't like vodka tell him it's because the vodka burns or tastes too much like rubbing alcohol.
"If a person has a vodka that tastes like that, then they're drinking a cheaper, mass-produced vodka and not something like Deep Eddy," he said.
One thing that sets Deep Eddy apart is the fact that the company uses a column still instead of a pot still, which creates a continuous process that allows them to distill their vodka many times.
"Deep Eddy is distilled at least 10 times, and what that basically leads to is a cleaner, smoother, better-finished product," Auler said.
Another thing that sets Deep Eddy vodka apart. It's made with real ingredients.
"What we wanted to do is do it differently than everybody else was doing flavored vodka," Auler said. "We thought, you know, why can't we use real ingredients? So that's exactly what we've done."
Find out more in the "Let's Eat" segment above.